DIY Photos versus Professional Photos
We will get right to the point on this one. The internet is the captivating source of today's world in all things. When someone is looking for something, they are probably starting on the internet. It's convenient and gives the consumer a preview prior to a visit or purchase. Over 70% of home buyers start their search online. This is where a professional versus a DIY photo can be a game changer to the exposure your home gets on the world wide web. Let's give an off-topic example here. You want to bake those "famous chocolate chip cookies" you grew up on. Where you once pulled out the box in your grandmother's cupboard that was covered in flour to find the perfect chocolate chip cookie recipe is now multiplied in millions or more with a single google search. While not true for all, the honesty is that it's the world we live in today, it's a digital one. Online presence and an eye-catching image typically gets the first click.
Now for an on-topic example.
(Left Photo - DIY Photo before listing)
(Right Photo - ©Alyssa Rae Photography 2018) Which one did your eye gravitate too, I bet we can guess! While the left photo is not the worst photo out there and it essentially captures the house, the photo on the right clearly is much more captivating and enticing to click to a potential home buyer. The point of professional photography is not to portray something that is not true but to capture the attention of the audience before they scroll pass to another home. As well as that, we want them to feel what it would be like to live in your home before they even get there. A picture is worth 1,000 words they say… We strongly believe in professional photography when it comes to selling your home. There are instances on occasion where professional photography may not be necessary, however in the grand scheme of looking at all the properties we have listed throughout our years of service almost all have been photographed by a professional photographer, therefore increasing every one of our listings' online presence and a number of potential home buyers.
"Photography for me is not looking, it's feeling. If you can't feel what you're looking at, then you're never going to get others to feel anything when they look at your pictures."
- Don McCullin